As the MarTech Products Manager, you will be accountable for handling and evolving digital advertising technologies that electricity Novartis’ consumer engagement across channels. From CRM structures and campaign tools to personalization engines and analytics, this function performs a key part in enabling omnichannel excellence.
Key Responsibilities
- Lead end-to-stop control of one or extra MarTech merchandise inclusive of strategy, roadmap, improvement, deployment, and guide
- Collaborate with global and nearby advertising teams to understand enterprise wishes and translate them into product requirements
- Ensure seamless integration of MarTech systems with CRM, statistics lakes, and analytics equipment
- Manage external vendors and internal stakeholders to supply platform updates and improvements
- Ensure compliance with enterprise regulations (e.G., GDPR, HIPAA) in all advertising technologies and procedures
- Drive adoption and schooling among give up-users, inclusive of marketers and facts teams
- Monitor and improve platform performance, ROI, and consumer revel in
Required Qualifications
Education:
- Bachelor’s or Master’s diploma in Marketing, Computer Science, Information Systems, Business, or a related subject
Experience:
- 5+ years of enjoy in product control or digital marketing era roles
- Hands-on experience with MarTech structures which includes Adobe Experience Cloud, Salesforce Marketing Cloud, Oracle Eloqua, or comparable equipment
- Experience in pharmaceutical or life sciences enterprise is notably favored
Skills:
- Deep expertise of virtual marketing ecosystems (internet, mobile, e-mail, social, paid media)
- Strong task control and stakeholder verbal exchange capabilities
- Data-driven attitude with revel in in analytics and advertising and marketing automation
- Ability to balance technical knowledge with enterprise priorities
- Knowledge of purchaser information platforms (CDPs), personalization engines, and identification decision gear
Preferred Qualifications
- Certifications in applicable MarTech structures (e.G., Adobe, Salesforce, HubSpot)
- Familiarity with Agile methodologies and equipment like JIRA or Confluence
- Experience running in a global, matrixed organisation
- Understanding of AI/ML abilties in advertising and marketing, such as subsequent-great-action tools
Why Join Novartis?
Joining Novartis approach turning into a part of a task-driven enterprise that prioritizes innovation, access, and impact. You’ll paintings along some of the brightest minds in healthcare, advertising, and technology.
Perks & Benefits:
- Competitive income and bonus structure
- Flexible paintings arrangements (faraway/hybrid)
- Comprehensive fitness and well-being blessings
- Learning & improvement packages
- Inclusive and collaborative way of life
- Global mobility and career boom possibilities
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